Sensor Tower: Netflix US cellular viewership elevated 35% throughout GTA 6 prolonged preview

Rishab

5 September, 2026


Netflix US cellular viewership rose 35% hour-over-hour throughout Grand Theft Auto 6’s extended preview yesterday, in accordance with information from Sensor Tower.

As reported by GamesBeat, cellular app customers went up by 50% in comparison with the common for a similar time during the last 12 Thursdays.

Internet site visitors rose 125% above common, causing the streaming platform to crash. Twitch, the place creators reacted to the preview, additionally reportedly experienced outages an hour after the premiere.

Further information from Sensor Tower places pre-orders for GTA 6 at 4.6 million items, with 77% on PlayStation 5 (the platform the preview was captured on).

“Utilising lexicon-stirring occasions tied to notable IP has helped develop Netflix’s enchantment as an all-encompassing leisure platform,” stated Sensor Tower senior insights analyst Abe Yousef.

“By aligning itself with the launch of a extremely anticipated console title, Netflix is changing heightened shopper curiosity into re-engagement from lapsed viewers and sign-ups from non-subscribers.”

Forward of the premiere, a hacker group leaked gameplay and information. Rockstar’s father or mother firm, Take-Two Interactive, subpoenaed Microsoft, Discord, and X as a part of its investigation.

Rockstar then issued a statement, saying the leaks had been “heartbreaking” for its growth group and have been “not how we supposed so that you can see the sport in spite of everything this time.”

“We’re very sorry that every part has taken so long as it has – from getting the sport completed (practically there) to sharing extra particulars and official gameplay, and offering the group with every part you need to know.”

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