Roblox applies restrictions to video games that includes “reward-driven media feeds” out there in Roblox Youngsters and Choose

Rishab

6 September, 2026


Roblox has launched a coverage to forestall youngsters from accessing “reward-driven media feeds” in video games out there in Roblox Youngsters and Choose.

In a post on its creator hub, Roblox acknowledged that the coverage applies to video games combining media feeds, autoplay, infinite scroll, autoscroll, and rewards or implied rewards for watching.

“We’re actively reviewing video games for compliance with the brand new coverage. Video games that don’t comply with this coverage will probably be faraway from Youngsters and Choose until the sport mechanic is redesigned.”

This follows stories that the pet-collecting simulator Steal an Egg was taken offline for together with a mechanic that encourages customers to look at steady content material whereas operating on a digital treadmill to earn rewards.

GamesIndustry.biz has contacted Roblox to make clear whether or not this coverage was applied particularly in response to Steal an Egg.

Roblox acknowledged {that a} sport falls underneath this coverage if it combines the next options:

  • It shows a media feed to gamers: short-form movies, picture feeds, or social media-style tales.
  • It options or mimics no less than one of many following mechanics: autoplay, steady replay loop, infinite scroll, or autoscroll.
  • It contains reward mechanics that require, or suggest the requirement of, ongoing viewing of that content material.

Roblox clarified that the coverage “solely applies if it includes a reward element alongside an infinite scroll or autoplay function that requires or implies an ongoing consumption of the content material to obtain the reward.”

This doesn’t have an effect on Rewarded Video Adverts, as a person “should actively provoke the advert, and [it] applies charge limits to what number of a person can watch.”

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Video games which are adjusted to satisfy this coverage will probably be re-reviewed. Roblox famous that “all different {qualifications} essential to be included stay and the Engaged Participant standards won’t reset.”

Final week, the US Senate Judiciary Subcommittee on Crime and Counterterrorism introduced it had launched an investigation into Roblox, claiming the platform “seems to prioritise income and engagement metrics” over youngster security.

The platform additionally open-sourced three of its AI safety models through the Strong Open On-line Security Instruments Mannequin Group (ROOST).



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