UKIE launches Discord-backed Go To Market Academy, a enterprise program to help early-stage indie devs

UKIE has partnered with Discord and GameFlex to launch the Go To Market Academy, a enterprise program to help UK-based indie studios.

The Academy goals to offer early-stage builders with the instruments to construct go-to-market methods and sustainable communities.

This system consists of six on-line modules overlaying diagnostics and insights, advertising technique and marketing campaign execution, utilizing Discord for neighborhood engagement, and studio branding. Trade visitor audio system will even take part.

Open to 10 to 12 studios, this system begins with an in-person session at EGX at MCM Comedian Con in London subsequent month. On-line classes will comply with all through November and early December.

Classes will conclude with one other in-person occasion, the place collaborating studios will current their go-to-market plans developed by means of “a shared case research over the course of the programme.”

studios can apply here, with purposes closing on September 30, 2026.

“Go-to-market planning is the place a whole lot of promising video games fall down, not as a result of studios lack good concepts, however as a result of they have not had the time or help to construct the viewers and neighborhood that provides these concepts an opportunity to flourish,” mentioned UKIE CEO Nick Poole.

“The Go To Market Academy offers indie studios the area to work by means of that correctly, with direct enter from Discord on a platform that’s develop into central to how video games communities truly kind and develop.”

Discord director of public coverage EMEA Mauro Sanna added: “The UK’s indie video games scene is stuffed with expertise and alternative, and we’re delighted to accomplice with UKIE to assist it thrive. We’re excited to assist this group of UK builders discover ways to profit from Discord to attach with our extremely engaged gaming viewers, construct communities and develop their video games.”