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Netflix’s exclusivity deal for the Grand Theft Auto 6 reveal in August struck me as a bit foolish. Certain, it’d most likely make “a little pocket change,” as PC Gamer’s Harvey Randall put it on the time, however a video that will stay unique for less than six hours? Not days? How a lot of an impression may that actually have?
Effectively, uh, rather a lot, because it seems. We already knew that Netflix was probably pretty happy with the way it all labored out, however a Variety report nails it down extra particularly and impressively, saying Netflix pulled in 31.1 million views with the GTA 6 reveal between its August 27 debut and August 30, which is when the window for its weekly high 10 rating closes.
That is not simply an enormous quantity, it makes the reveal showcase Netflix’s most-watched title of the week, topping the English-language movie record, the place it was labeled, in 87 out of 93 international locations.
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It isn’t a direct comparability due to the variations in how they depend “views,” however that Netflix quantity—once more, over simply 4 days—is sort of double the 17 million views YouTube has put up in whole for the reason that showcase went dwell on that platform.
Right here it’s, if you have not seen it—though given these viewership numbers, my guess is that when you wished to see it, you probably have already got.
The GTA 6 reveal was a novel phenomenon, not the kind of factor that is simply duplicated 12 months over 12 months, nevertheless it was clearly a giant win for Netflix, which acquired to be the tip of a very pointy spear for a brief however profitable stretch of time. Take-Two hasn’t mentioned what it acquired out of the deal, though I think about cash would determine prominently.
However the scale of its success makes me marvel if possibly we’ll see extra of this sooner or later: GTA is a uncommon hen however I may see Microsoft setting one thing up for future Name of Responsibility reveals, probably, or Sony opting for the same exclusivity window for significantly essential State of Play showcases. Gaming is mainstream now—possibly that is what that in the end appears to be like like.
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Hi, I’m Rishab. I’m a passionate pc gamer and an avid video game content writer. I have been involved with video games for over 2 decades now, and even today, after playing an astronomical number of games over the years, I’m still eager for more. In my free time, you will find me enjoying a hot cup of coffee and playing my favorite relaxing fishing game, Dave the Diver.
