GTA 6’s Prolonged Look Trailer Seemingly Paid Off For Netflix With Large Viewership

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Netflix has confirmed that GTA 6’s latest “extended look” trailer was the streamer’s most-viewed title general final week, drawing 31.1 million views.

The trailer was labeled an “English-language movie” by Netflix, and it was No. 1 by that designation in 87 of 93 areas globally that Netflix’s tracks (via Variety).

The GTA 6 trailer was effectively forward of the No. 2 title final week, which was the film The Whisper Man, which had 23.2 million viewers.

Netflix’s view counts cowl views for every title from Monday to Sunday of the earlier week. A “view” is outlined by Netflix as the entire hours considered divided by the entire runtime. Netflix publishes this information every Tuesday.

The prolonged look trailer was printed first on Netflix earlier than being launched on Rockstar’s personal YouTube channel and elsewhere six hours later. Rockstar’s personal video has 17 million views, however YouTube counts views in another way, and that represents only one channel, as quite a few different websites and sources hosted it, together with here at GameSpot.

Netflix referred to as its partnership with Rockstar Video games for the trailer a “first-of-its-kind” providing for the favored streaming platform. Netflix’s inventory worth has crashed since its bailed out of its deal to purchase Warner Bros. Discovery, and the corporate has undertaken quite a few efforts to extend engagement and complete watching time on the platform.

Past this partnership for the GTA 6 trailer, Netflix has expanded into video podcasts. The New York Times recently reported that Netflix is in discussions so as to add Fox One and Peacock to the platform, whereas it is also been reported that Netflix could add free ad-supported TV content.

As for GTA 6, the sport launches on November 19 for PS5 and Xbox Sequence X|S.

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