Hype for GTA 6 is giving PS5 and Xbox console gross sales a a lot wanted 30% increase

Rishab

5 September, 2026


GTA 6 is already giving PlayStation and Xbox consoles a a lot wanted gross sales increase, a minimum of within the UK, though Rockstar Games‘ inevitable pile of money does not drop for an additional couple of months.

GTA 6: An Prolonged Look was a fairly large deal by itself. Nearly 4m people tuned in on livestreaming platforms to get their first have a look at Lucia and Jason doing crime and maybe falling in/out of love, overwhelming Twitch within the course of. Over 31m of us watched the deep dive straight on Netflix, together with an additional 22m individuals who checked it out on YouTube (not accounting for re-uploads).

As reported on by The Game Business, all that pleasure fuelled a fairly large gross sales week for PS5 and Xbox Collection X/S consoles. Within the UK, gross sales of the PS5 shot up by 33%, whereas Xbox Collection gross sales noticed a 34% increase, in line with market analysis agency NielsonIQ.

The console makers are seemingly letting out loud sighs of reduction – with a couple of extra held again for GTA 6’s November launch date, in fact. Spiralling prices and an ongoing part disaster has made promoting consoles a little bit powerful currently. PS5 UK console sales dropped dramatically this summer time and Xbox’s 2025 was its worst year on document within the nation.

Newzoo’s Ronan Patrick tells The Recreation Enterprise that the PS5 is “67% costlier” than it was at launch, adjusted for inflation, whereas Xbox consoles are double the value, so GTA 6 may not have as monumental an affect as it will’ve if we weren’t residing by means of an AI-fuelled RAMageddon.

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“We count on, due to [GTA] and Name of Obligation, to see an uptick within the set up base,” Patrick says. “Not as excessive as it will have been… Nothing significantly large.”

Curiously, regardless of not having a GTA 6 on the horizon, Nintendo Switch 2 gross sales additionally rose by a 3rd that very same week. Maybe would-be homeowners had been getting forward of the Switch 2 price increase.



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