Why the Developer of PUBG Spinoff DED.NET Desires Lovers AND Haters

Rishab

4 September, 2026


PUBG — the battle royale that popularized the style — already has a lot of spinoffs. However none is as find it irresistible or hate it as DED.NET.

Like PUBG, DED.NET is a multiplayer first-person shooter that revolves round outlasting your enemies, however there are a variety of key variations. Chief amongst them is roguelite development that persists throughout runs, and a heavy-handed Nineties aesthetic dubbed “Grunge Home.” However there’s extra. Matches — even when you make it to the top — will are available in at across the 25-30 minute mark, which makes it a digestible expertise relative to PUBG’s extra intense, longer-lasting battle royale. And whereas PUBG is offered on console, DED.NET is constructed from the bottom up for consoles.

Set in Cascadia in 1996, a world impressed by the Pacific Northwest of the Nineties, and with a reimagining of the PUBG components past battle royale, DED.NET might show divisive. That, artistic director Dave Curd instructed IGN at gamescom, isn’t simply okay — it’s precisely what the builders at Krafton need. Actually, Curd argued that making a sport for everybody has grow to be “field workplace poison.”

“Undoubtedly PUBG was the one which introduced the style to prominence after which everybody was like, ‘What’s my take? Is it destruction? Is it aggressive play? Is it Twitch reactions?’ And also you’re picturing the video games as I am describing them,” Curd started.

“And ours is the rogue. That is the rogue model the place you are at all times chasing a construct, entering into hilarious shithousery alongside the best way. You are telling hysterical tales, you are partaking in a world crammed with Twin Peaks, X-Recordsdata, David Kronenberg, physique horror. We’re attempting to make an actual evocative, find it irresistible or hate it expertise.

“I feel the age of creating one thing for the mass market… which, what’s that anymore? I do not assume that is secure. I do not assume that is sensible. I feel making one thing that may actually get a fandom, one thing the place folks really feel seen they usually join with, and have simply as many detractors, I feel that is wiser than sort of, ‘Properly, let’s be sure no one’s too offended and everyone sort of likes it.’ So we’re attempting to be horny, evocative, gory.”

Curd mentioned the inspiration for DED.NET’s Grunge Home aesthetic consists of grunge band Nirvana, Italian zombie films, Grindhouse, and Tarantino films. And, he believes that if DED.NET proves “sticky,” he expects different battle royale builders to present the ‘rogue multi-match journey’ mechanic a attempt.

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“However what they will not be capable of do is replicate our world the place you may chop your fingers off and exchange them with machetes and have a standoff in a cult mansion, underground cellar crammed with our bodies,” he insisted. “We’re simply attempting to serve up one thing recent for the youngsters.”

What Curd is determined to keep away from right here is apathy. He desires DED.NET to impress a response, whether or not that’s good or unhealthy. If it’s good, then nice. If it’s unhealthy, nicely Curd can work to show that feeling round. However apathy is a dying sentence for any online game’s prospects.

“I feel center of the highway is field workplace poison,” Curd mentioned. “You need lovers and haters. Haters care sufficient to hate, which implies perhaps you may attain them someday. Perhaps lots of people will see this and naturally say, ‘Hey, I do not need a Ford Bronco. I need a Ford Mustang. Hold fixing the Ford Mustang.’ And that is a really legitimate level. And my job is to not persuade you to love cheese when you’re not a cheese man. However I feel there’s plenty of guys that may attempt it and say, ‘Okay, I am pleasantly stunned. I am in. They’re taking a swing.’

“I’ve at all times mentioned audiences will forgive something however being bored. I feel even when they hate us, they might respect us for taking an enormous swing, particularly when plenty of the opposite large gamers circle their wagons, they concentrate on one mega product. PUBG and Krafton are out right here attempting to serve the followers and take large swings and check out new stuff.”

Curd is not alone in making this argument. Arrowhead, the developer of smash hit co-op shooter Helldivers 2, have lengthy argued a lot the identical. Certainly, Arrowhead’s studio tagline is, “A sport for everybody is a sport for nobody.” This, Arrowhead has mentioned, is why mechanics like pleasant fireplace are at all times enabled in Helldivers 2. Sure, it makes the sport extra punishing, however it additionally helps it stand out.

Curd mentioned that DED.NET betas and playtests have already proven proof of a optimistic response to the sport, and the preliminary spark of a fandom revolving round its characters.

“The preliminary 9 roster of characters have relationships with one another, with the map. They’ve quests exterior of Win the Hen Dinner. They’ve allies and rivals on the roster that you’d sort of find out about,” Curd defined.

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“If I ping an ally or I revive a rival, you will sort of get that within the VO and begin to perceive these relationships. We’re speaking two or three days into our final play take a look at, we’re getting fan artwork depicting these love triangles. And I wasn’t anticipating folks to get it so quickly. And that reveals me some persons are hyper partaking with the world and changing into precise followers and never product communicate viewers followers. Like actual those that love the world. And that is been extremely validating for myself and the group.”

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Dave Curd hopes PUBG: DED.NET sparks a response from followers. Picture credit score: Krafton.

Curd, who has labored on PUBG for nine-and-a-half-years as a artistic director, mentioned that DED.NET started life as a response to a activity he was set by his boss of “spreading the gospel of PUBG to the non-believers.”

“We received plenty of followers,” he mentioned. “We received lots of people that love our considerate, cerebral, tactical gameplay. See a man 500 ft away, do you are taking the struggle? Do you get within the automotive? Do you retreat? But it surely’s not for everyone. However we predict the theme of PUBG, of survival of the fittest or canine eat canine or determined survival, it is a good juicy theme. I feel you would make a PUBG Match-3! And that is likely to be what I pitch subsequent!

“Can we discover a totally different viewers that may nonetheless have interaction with that vibe and interact with that world and interact with that IP? So I feel, ‘Okay, so do not make extra PUBG, however discover extra PUBG followers. The place do you start?’

“So it sounds sort of perhaps stupidly apparent, however I simply made a listing. It is like, what’s cool shit that PUBG does nicely? Primary, it is an infinite story engine. One match, survival of the fittest, one winner, 99 losers. And I feel it is endured for 10 years as a result of anybody I speak to can inform me often in excessive element about their first Hen Dinner. In order that’s the very first thing you assume. Properly, what is the reverse of that? Might that infinite story engine persist over a number of matches? And in order that was the primary concept that’s like, that sounds good and that may not work in PUBG as a result of it breaks that promise of completely truthful, completely balanced, single shot journey.

“Might or not it’s a multi-match journey? What does that imply? Initially our tacky inner lingo was physique persistence. And it was, when you swim, you will get hypothermia and you will be coughing. And when you get shot within the head, your ears will ring for a very long time. And as we stood it up and tried it, we discovered that it modified the best way that followers would play. They weren’t enjoying to win. They had been enjoying to not get damage. They’re like, ‘This sucks. We do not like this.’ And it is like, oh, what if the accidents had been extra fascinating and instructed higher tales, simply sneezing within the smoke or it hurts while you swim, otherwise you often fumble your weapon on weapon swap and also you swear, or perhaps you’ve gotten a tick the place you always spam taunts and provides away your place? Or my favourite one, Stuntman, the place while you slide or dive, often there’s an explosion behind you as a result of it seems cool, however it may damage you. It’d frag your teammates.

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“The genesis was I like hero shooters, however I by no means discover precisely my favourite one. I at all times find yourself settling for the one I hate least. It is by no means the precise mixture of look and skills for what I am after. So we thought, may we problem the participant to go on a multi-match journey the place they’re selecting and selecting and making fascinating choices about who they need to be after they develop up, whereas managing these hilarious and bizarre accidents and racing in opposition to a clock of a diminishing profession HP of you may solely play so many earlier than you are overwhelmed by accidents and you need to retire? That is the genesis of the product.”

Gamers can now additionally register for the upcoming closed beta. There’s no launch window but, however PUBG: DED.NET is due out on PC, PlayStation 5, and Xbox Sequence X and S.

Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You possibly can attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.



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