Newzoo initiatives the worldwide video games market will develop 6.1% to $213.9 billion, with over half of shopper spending originating from China and the US.
That is in accordance with information from the agency’s Global Games Market Report, which can be revealed in full on September 10.
Console income is forecast to account for 22% of the market at $46.9 billion, up 5.1%. The November launch of Grand Theft Auto 6 is predicted to extend full-game spending to 17.5%, which Newzoo identifies as “strongest development of any enterprise mannequin”.
Cellular is projected to carry the biggest platform share at 57%, reaching $121.1 billion. This represents a 6.8% year-on-year improve, pushed by increased participant spending and the expansion of direct-to-consumer (D2C) platforms.
A current survey by FastSpring and Omdia discovered that 96% of studios now operate or plan to operate a D2C web store, motivated by improved model visibility, elevated loyalty, and higher entry to first-party buyer information and insights.
PC is predicted to have the bottom market share at 21%, reaching $45.9 billion. Newzoo forecasts the platform will develop 5.3% year-on-year, down from its 12% annual compound development price (CAGR) estimate for 2025.
Premium and mid-priced releases are anticipated to “maintain full-game income,” whereas microtransactions are projected to regain their place as the biggest enterprise mannequin. PC development is anticipated to be “geographically broad,” led by Asia-Pacific, Latin America, and MEA areas.
Participant development is predicted to gradual from a 4.4% year-on-year improve in 2026 to a 3.2% CAGR by means of 2029, when the worldwide participant base is projected to achieve 4.07 billion.
Newzoo states that future market development “will rely more and more on retaining and monetising current audiences somewhat than including new gamers.”
Progress is presently concentrated in rising markets, with Asia-Pacific as the biggest area and the Center East and Africa increasing the quickest.
Cellular gamers are estimated to achieve 3.10 billion in 2026, representing 84% of complete gamers. PC gamers are forecast to achieve 977 million (26%), and console gamers are predicted to achieve 651 million (18%).
Newzoo expects participant penetration to rise barely from 61.5% to 62% in 2026, noting there’s “restricted room to develop the bottom by means of deeper penetration; development as a substitute displays the web inhabitants increasing by 3.5% to five.97 billion.”
Hi, I’m Rishab. I’m a passionate pc gamer and an avid video game content writer. I have been involved with video games for over 2 decades now, and even today, after playing an astronomical number of games over the years, I’m still eager for more. In my free time, you will find me enjoying a hot cup of coffee and playing my favorite relaxing fishing game, Dave the Diver.
